Originally posted on Bell Branding:
Social media has become less of a buzzword, and more of an accepted part of standard marketing strategies. Used right, it can be a powerful customer engagement tool for any business to build their reputation, launch products, provide customer service and establish an online presence.
This is all well and good for larger companies who have the budget – and the time – to have a full time staff member responsible for handling the social media platforms. They schedule posts, monitor chatter, pick up on trends and connect with customers and other industry players. They can plan what, when and how they communicate.
But for small business, this powerful tool can seem out of reach. The time management required for posting and active engagement can be a struggle amongst team members already multitasking in their roles. So how…
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